The Green Standard

At The Green Standard, a dispensary chain focused on premium cannabis and consumer trust, I developed a strong, cohesive brand identity rooted in clarity and credibility. I designed the logo, brand visuals, and in-store signage to create a recognizable and welcoming presence across locations. Beyond visuals, I played a key role in marketing—designing sales sheets and vendor collateral, updating the website with new offerings and campaigns, and managing online profiles to maintain an active and trustworthy digital presence. My work helped shape how The Green Standard communicated with its audience, aligning brand design with marketing strategy to support both sales and community engagement.