The Green Standard

Role: Brand & Marketing Designer

• Brand identity and logo design
• In-store signage and visual systems
• Marketing collateral and digital updates

Project:

At The Green Standard, a premium cannabis dispensary chain centered on consumer trust, I developed a cohesive brand identity grounded in clarity and credibility. My work established a recognizable, welcoming presence across multiple locations while extending seamlessly into marketing touchpoints. In addition to visual identity and signage, I supported ongoing campaigns through sales materials, vendor collateral, website updates, and digital profile management. Together, these efforts helped shape how the brand communicated with its audience—aligning design and marketing strategy to support sales, consistency, and community engagement.