Earthwise

Working with Earthwise Reusable Bags, I applied their existing branding to fresh designs across bags, packaging, and marketing materials—refining the visual identity while maintaining consistency. For their reusable bag collection, I created designs that balanced function and style for eco-conscious consumers, along with packaging that clearly communicated product benefits and brand values.

I also led art direction and editing for photoshoots, crafting clean, aspirational imagery aligned with Earthwise’s minimal aesthetic. Additionally, I designed presentations to highlight the brand’s innovation and impact, bringing fresh energy to their marketing while staying true to their mission.