Sunday Hikes

Role: Brand Designer & Creative Director

• Brand identity and visual system development
• Packaging design
• Marketing and social content design
• Creative direction
• Collage design for marketing

Project:

For Sunday Hikes, a wellness-focused brand centered on adaptogens and nootropics, I led design and creative direction across branding, packaging, and marketing. The visual identity was built to feel natural, reflecting the brand’s emphasis on health and everyday vitality. Packaging was designed to stand out on shelf while remaining rooted in an earthy, approachable aesthetic. Alongside this, I created marketing and social content that helped educate the audience and make functional mushrooms feel accessible. Through thoughtful storytelling and clean visuals, the work supported Sunday Hikes as it grew within the wellness space.