Sunday Hikes

For Sunday Hikes, a wellness-focused medicinal mushroom brand combining the power of adaptogens and nootropics, I led the design and creative direction across packaging, branding, and marketing. I developed a cohesive visual identity that reflected the brand’s commitment to health, clarity, and natural vitality.

My work included designing product packaging that stood out on shelves while staying rooted in the calming, earthy tone of the brand. I also crafted social media content and marketing design assets that educated and engaged the community, helping demystify functional mushrooms and highlight their cognitive and physical benefits. Through thoughtful storytelling and clean, modern visuals, I helped position Sunday Hikes as a trusted, approachable presence in the growing wellness space.