Lazy Acres

Role: Senior Designer

• Led experiential design, signage, merchandise, and branding for the new Los Feliz storefront
• Developed a warm, natural visual language aligned with Lazy Acres’ existing brand identity
• Designed in-store graphics and details that enhanced wayfinding and the overall shopping experience
• Collaborated with internal teams to ensure a cohesive visual presence across physical touchpoints
• Contributed to multi-store brand campaigns, including 1% for the Planet, Your Path to Wellness, and Be Well

Project:

For Lazy Acres’ Los Feliz location, the project focused on creating a welcoming storefront experience that felt grounded, thoughtful, and connected to the surrounding neighborhood. Visual elements were designed to support ease of movement through the space while reinforcing the brand’s emphasis on natural living and wellness. In addition to the Los Feliz store, I supported broader brand initiatives rolled out across multiple locations. These campaigns reinforced Lazy Acres’ values around sustainability, health, and community, extending the in-store experience into a consistent, brand-wide message.