Collaborating with Lazy Acres, I led experiential design, signage, merchandise, and branding efforts for their new Los Feliz storefront, helping establish a distinct and welcoming presence in the neighborhood. The project emphasized a warm, natural visual language aligned with Lazy Acres’ identity, while introducing thoughtful details that enhanced the in-store experience.
Beyond the Los Feliz location, I also contributed to broader brand campaigns across multiple stores, including the “1% for the Planet” initiative, the “Your Path to Wellness” campaign, and the “Be Well” campaign—each designed to deepen community connection and reinforce the brand’s commitment to holistic living.
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