Abe & Sara

I collaborated with a team to develop a new, luxe packaging solution for Abe & Sara's vintage sunglasses. As scouts for the world's finest range of original eyewear, Abe & Sara's frames are handpicked from old distribution companies across Europe, spanning from the 1920s to the 1990s. With the growing demand from new stockists, it was essential to create packaging that matched the unique, statement-making nature of their vintage frames.

To reflect the playful and fun spirit of the brand, we used Abe & Sara’s existing brand pattern as the central visual element. The design incorporates bold, eye-catching electric blue paired with vibrant orange, pale pink, and luminous gold foil, ensuring the packaging feels like a keepsake. This packaging not only met the needs of their stockists, but also enhanced the premium feel of the brand while staying true to its fun and vibrant aesthetic.