Abe & Sara

Role: Packaging Designer

• Packaging concept and structure
• Visual design and material finishes
• Collaboration with brand and production teams

Project: 

I collaborated with a team to develop a luxe packaging solution for Abe & Sara, whose sunglasses are sourced from historic distribution houses across Europe, spanning the 1920s through the 1990s. As demand from new stockists increased, the goal was to create packaging that felt as distinctive and collectible as the frames themselves. Building on Abe & Sara’s playful brand identity, the design centers their existing pattern and pairs electric blue with vibrant orange, pale pink, and luminous gold foil. The result is packaging that feels like a keepsak, elevating the brand’s  presence while staying true to its fun, expressive spirit in a kitsch 90s way.