Moroccanoil x ULTA

A debut designed to be bold, shareable and unmistakably Moroccanoil for Ulta Beauty.

We developed a rigid basket form an oversized, sculptural silhouette that reads instantly on camera paired with saturated brand color and an embossed narrative sleeve. The interior stages a sequence of small surprises: hero products positioned for clear label read, textures easy to demonstrate and tactile keepsakes that extend the moment beyond the box.

The goal was simple, make the experience impossible to ignore, effortless to receive and easy to love. Delivered to 60 influencers, the kit moved from doorstep to feed with minimal setup and maximum recall, turning everyday routines into shareable scenes.