iHeart Radio x

House of Music

For the 2023 iHeartRadio Festival x House of Music, I led the graphic design for the full installation, crafting a visual story that merged iHeartRadio’s bold identity with the unique vibe of each featured artist. From immersive wall wraps and dynamic motion graphics to hand-drawn sketches and an interactive photo booth experience, every element was designed to capture the spirit of the festival and bring the brand to life in a high-energy, visually rich environment.

I also designed branded pop-up installations for Yellowtail Wine and Häagen-Dazs, integrating their aesthetics seamlessly into the space while maintaining a cohesive festival look. By balancing iHeart’s branding with the distinct styles of each artist and partner, I helped create a visually engaging and memorable experience that felt both unified and personal.