Role: Lead Graphic Designer

• Led graphic design for the full 2023 iHeartRadio Festival x House of Music installation
• Developed a cohesive visual system merging iHeartRadio’s bold branding with the unique identities of featured artists
• Designed large-scale wall wraps, motion graphics, hand-drawn sketches, and interactive photo booth graphics
• Created branded pop-up installations for Yellowtail Wine and Häagen-Dazs, integrating partner aesthetics into the festival environment
• Collaborated with production teams to ensure visual consistency across physical and digital assets

Project:

 The House of Music installation was conceived as a series of artist-inspired environments, each translating the mood and identity of individual musicians into immersive, interactive spaces. Visitors were encouraged to move through the installation, engage with the visuals, and capture personal moments through photography and participation. iHeartRadio Festival branding provided a cohesive structure across the experience, while still allowing each artist’s space to feel distinct. Branded pop-up installations for Yellowtail Wine and Häagen-Dazs were integrated into the environment in a way that supported both the festival identity and the individuality of each partner.