Earthwise

Role: Brand & Marketing Designer

• Application and refinement of existing brand identity
• Reusable bag and packaging design
• Sales flyers and seasonal retail displays
• Sales pitch decks and marketing presentations
• Art direction and photo editing

Project:

Working with Earthwise Reusable Bags, I applied and refined the brand’s existing identity across reusable bags, packaging, and marketing materials. The work focused on balancing function and style for eco-conscious consumers while clearly communicating product benefits and brand values. Guided by Earthwise’s mission to Choose to Reuse, I also led art direction and editing for photoshoots, shaping clean, aspirational imagery aligned with the brand’s minimal aesthetic. Through thoughtful design and visual storytelling, the work supported Earthwise’s sustainability message while bringing fresh energy to their marketing.