KBeauty x Amazon Influencers

Role: Packaging Designer & Creative Project Manager

• Packaging concept and structure
• Visual design and material finishes
• Unboxing experience and product staging
• Collaboration with brand and production teams

Project:

Inspired by the idea of a slumber party reimagined through design, the Cloud Mailer transforms self-care into a tactile, emotional ritual. The experience centers on an oversized, cloud-shaped keepsake designed to be held, kept, and revisited, using a playful form to create a sense of comfort and delight. Sent to a curated group of 100 beauty creators, the mailer highlighted Amazon’s K-beauty offering through a content-ready unboxing experience that invited connection is a nostalgic way.