Moroccanoil x ULTA Beauty

Role: Packaging & Experiential Designer

• Packaging concept and structure
• Visual design and material finishes
• Unboxing experience and product staging
• Collaboration with brand and production teams

Project:

Designed as a bold, shareable debut for Moroccanoil at Ulta Beauty, this influencer kit was created with social-first storytelling in mind. The unboxing featured a branded shopping basket with a custom fitment insert holding hero products and printed brand materials, making the experience feel elevated yet familiar. Saturated brand color and a sculptural silhouette ensured the kit read instantly on camera. Delivered to 60 influencers, the kit was designed to move easily from doorstep to feed with minimal setup—turning everyday beauty routines into highly shareable moments.