The Farm 

Role:  Brand Designer

• Pitch deck design
• Visual branding and identity
• Title card and motion design

Project:

The Farm (formerly named) is a docuseries centered on underdog sports teams, beginning with a legendary minor league baseball team. I created the pitch deck, branding, and title cards, developing a visual language rooted in gritty realism. The design draws from movement-driven imagery, layered photography, and archival textures, blending vintage Americana with a modern edge. The result reflects the team’s scrappy spirit while honoring its deep ties to baseball history.

Trailer: https://www.youtube.com/watch?v=Co1JMThclxU&t=24s

The visual language is built around strong color blocking and textured, collage-driven imagery. Archival elements are layered with vivid color and movement, creating a look that feels raw and energetic while balancing nostalgia with a modern editorial edge.